Guest Post: Key Steps in Advertising Your Book Digitally

So you finished your book. But nobody seems to be reading it. It’s not that your book isn’t good enough; it’s that your book isn’t visible enough. You have the writing skills, but may not have the marketing know-how. It’s okay, though. These days, online promotion can help get your book in front of readers. It can be a lot more convenient and more cost-effective than traditional advertising. If you’re not familiar with the modern, digital method of promoting a book, you can carry out the key steps detailed below to increase your book’s visibility (and sales!).

Keyword Research

Keywords are vital in any online marketing campaign. If you’re not using the right words to talk about your book, you won’t get it in front of the right eyes. This can be useful if you run any advertising for your book on Google, Amazon, on Facebook. Knowing what keywords to use can even be useful for any blog posts or press you do. If you use the right keywords, you might rank on Google for the word and generate extra sales.

Start by making a list of all the words you can think of that someone else might use when looking for your book. These should be terms that generally describe your work. Leave out the very specific search terms you’re wishing for. Aside from the list of potential keywords, you should also take note of the search volume, competition level, and ad costs for every word.

A great place to go fishing for keywords is keywordtool.io. Another method is to ask your friends and acquaintances who read in the genre you write what keywords they would use to search for a book like yours. 

Keep the list of keywords you’ve created handy. Any time you’re doing any marketing, especially marketing related to search or search ads, utilize the keywords. For example, if you found the phrase “young adult story with wizards” is a keyword that is popularly searched, but not competitive, you could test Google Ads on that keyword. You might mention the phrase in your interviews. Some of those press quotes just might rank on Google! You might write a blog post about why your book is such a great young adult story with wizards, and target the keyword for SEO.

Social Media and Email

Post about your book on your social media accounts to help make sure your contacts know about your work. Send emails to every address on your list, as well. You never know who among them might be interested in buying, reviewing, or recommending your book.

Composing and sending an email newsletter is also an effective way to market. The challenge with books is that once somebody puts down your book, you have no way to reach them again. With a newsletter, you have their email address. This means you can build your relationship with your readers and can market to them in the future, every time you have a new book released, or information you want to share.

Try offering a free chapter or a teaser story for newsletter subscribers to incentivize people to subscribe and update them on your journey regularly.

Your Blog

Writing several blog posts about your book will not cost you anything except your time. Aside from your book, you can also tell stories about how you deal with writer’s block and other challenges

If you’re not keen on doing those things, or if you don’t have the time, you can pay someone else to do that for you. For a few hundred dollars, you can hire ghostwriters through sites like Upwork and Fiverr

Guest Posts on Someone Else’s Blog

Guest-posting is another way of promoting your book and yourself as a writer. Thankfully, there are many online publishers and blogs with a subscriber base that accept guest post submissions. 

You can write a post and pitch it to the said publishers and blogs. Another option is to go over your own blog, look for your most popular content, and then see if it can fit niche websites. If your submission is accepted, you can fill your author bio with a link to your website and your book’s sales page. 

Book Reviews

Nowadays, readers value book reviews more than an author’s star rating. These reviews may come from bloggers, Goodreads group members, and anyone who reads, for that matter.

You can first ask your family and friends to provide feedback about your book. You can also get paid reviewers to help create hype for your work. If you have an email list and several social media pages, you can announce giveaways in exchange for reviews. Be a little careful with this as some sites like Amazon prohibit “incentivized” reviews.

Giveaways and Discounts

Never discount the power of promoting free and inexpensive products. For many readers, it’s exciting to bump into books offered for free. You can set up your giveaway on Goodreads, on your social media pages, and on writing sites that allow such.

You can also offer discounts. Use a coupon site like RetailMeNot. Then, encourage your prospects to tap those coupons to purchase your book on your website. 

Helping Other Writers

Be active in online communities for writers and readers, especially those pertinent to the same genre as your book. Wattpad and Commaful are some options to explore. 

Then, buy your fellow writers’ books. Give positive comments about their works. Connect and communicate with them through social networking sites like Facebook, Twitter and Tumblr

Basically, show them that you care. Sooner or later, they may also return the gestures.

Tracking Your Successes and Failures

The best way to learn how to market a book online is to get out there and do it. Map out different promotion tactics. These could include working with bloggers, utilizing social media, setting up a landing page, or putting together a website that promotes your book.

Sure, there are some things you can only do when you have a larger budget. However, you can start small to get a feel for how running a campaign goes. Eventually, you can increase your budget as you get better and better at advertising and marketing. 

Evaluate how your efforts went. Was there anything you wish you had done differently? Was there anything that worked particularly well? Spend some time analyzing the results of each strategy to determine what worked best for you.

Personally, I like to track my results in a spreadsheet. I make notes on every campaign or idea I try. I note the difficulty and ease of the campaign. I also note any costs associated with it. As numbers come through, I update a “sales” column to track how well the campaign is doing. Sometimes it’s impossible to attribute exactly where a sale comes from, so I use my best guess and round as needed. Pause campaigns that are not working, and invest more effort in ones that are.

Marketing is hard. There is no way around it, but there are many opportunities. It’s a critically important part of the process of being an author. With a little luck, creativity, and hard work, we’ll see you on the bestsellers list!

Author Bio

Hayley Zelda is a writer and marketer at heart. She’s worked with a number of self-published authors on marketing books to the YA audience, and has written on Wattpad, Commaful, Archive of Our Own, and Fanfiction.net.

Enticing Readers with a Killer Book Blurb

Writing a book is one thing. Selling that book is another.

The countless hours you’ve poured into your manuscript will be for naught if it never makes it onto readers’ bookshelves or Kindles, and one of the key elements in successful book marketing is a compelling book blurb. Condensing your entire novel into a couple paragraphs of densely packed promo is not easy—but you’ve already written an entire book, so you can do this, too.

Don’t underestimate the importance of a book blurb: Self-published authors need one to entice readers to buy the book, and authors hoping to land a deal with a traditional publisher need a tantalizing blurb to hook prospective agents. So take your time to write an effective blurb, allowing for many drafts and dog-walking breaks to keep your spirits high.

Query Letter Blurbs for Traditional Publishing

If you’re going the traditional publishing route, you’ll almost certainly need a literary agent. Most major publishers won’t accept direct submissions from authors, and the professional guidance of a literary agent can work wonders for your publishing career. Landing an agent is the difficult part.

To convince an agent to represent your manuscript, you’ll need a query letter. Short and sweet, never exceeding one page, query letters succinctly describe your manuscript, your experience as an author, and why the given agent is a good fit for your book. The most important part of a query letter is the book blurb, your chance to convince the agent your manuscript is worth reading.

Selling your manuscript to an agent isn’t entirely the same as selling it to readers. While readers are simply looking for entertainment and may be more willing to take a risk on your book, agents are searching for professional opportunities and need to know reading your full manuscript won’t be a waste of their time. That’s what your blurb is for. Without giving away the ending, you need to promise the agent an interesting and worthwhile read.

Promotional Book Blurbs for Self-Published Books

If you publish traditionally, your publisher will take care of crafting an effective book blurb, but if you self-publish your book, you have to do everything yourself. Your book blurb is almost as important as the book itself, because the book isn’t much good if no one ever reads it. It’s crucial that you take the time to learn how to write a compelling book blurb.

Query BooksThe key to book blurbs is succinct, concise writing. Keep it short and skimmable, and emulate the style and tone you use in the book. Hook your prospective readers with a creative and interesting first sentence, and end on a cliffhanger that leaves readers hungry for more. Choose the vocabulary carefully to build atmosphere and spark your readers’ curiosity. Focus on the most important themes of the book, but don’t forget that less is more, and packing in too many details can turn potential readers away.

Writing is a creative field, and no two books are the same. Consequently, there’s no one perfect approach to writing a book blurb, but that doesn’t mean you can’t draw inspiration from previous successes. Go to Amazon or your local bookstore, browse the blurbs in the bestseller section, and take note of which blurbs most strongly spark your interest. Using similar techniques can help you boost your own blurb.

Book Blurb Example

While there’s no one-size-fits-all approach, the classic format for fiction book blurbs is to introduce the situation, add a problem, and raise an intriguing question. Blurbs typically end with a single sentence that describes the mood of the book. Keep it short: Don’t go over 150 words. The goal is to convincingly sell your book in as few words as possible.

In a previous post on query letters, we used the example of a middle-grade novel, Good Boy, about Spot, a canine detective who has to begrudgingly collaborate with a leading detective cat to uncover a pet treat black market in their hometown. Here’s what the book blurb for Good Boy could look like:

Spot is your average border collie detective: observant, deliberate, energetic, and passionately anti-feline. The star detective of Inouville’s canine police force, he’s only one groundbreaking case away from the most coveted detective award in the canine world: the Good Boy Award.

And then that case falls right into his lap. Or, more precisely, the leading detective from the rival feline police force comes hurtling through his open window, claws out, and whacks his favorite pet treats right out of his paws (cats never were polite). The cats have discovered a major pet treat black market—and the only way to uncover it is through cooperation. Is Spot a good enough boy to put aside his anti-cat bias and expose Inouville’s largest organized criminal group?

Good Boy is a uniquely creative comedy exploring crime and mystery, bias and prejudice, and indefensibly rude felines.

Professional Help with Query Letters and Book Blurbs

Need help writing an effective query letter or book blurb? Don’t be discouraged. Plenty of authors seek external help. QueryLetter.com is a fantastic resource for authors Query Logostruggling to summarize their masterpieces succinctly and successfully. QueryLetter.com hires publishing industry professionals with vast experience in the field, which means they know exactly what agents and publishers are looking for. Whether you’re looking for help with your query letter or need assistance finding the right literary agents to query, the publishing professionals at QueryLetter.com can help you.

If you need practice writing book blurbs, QueryLetter.com’s blurb-writing contest is perfect for you. Let your imagination run wild! The winner will be awarded $500—a great incentive to practice your blurb-writing skills.

Update

Congratulations, Julia Kiger! Out of over 3,000 competing book blurbs, Ms. Kiger’s was the winner of QueryLetter.com’s blurb writing contest! To read her winning blurb, as well as nine other finalists, click here.

Why Query Letters Matter—and How to Write a Great One

So you’ve finished your manuscript. Congratulations! Take a moment to celebrate. Indulge in some celebratory sweets, play with your dogs, and revel in the glory of having written a book.

And then get back to work. If you’re looking to get published, you’ve finished only the first step. Assuming you’re hoping to go through a traditional publisher, your next step should generally be to write a query letter and land a literary agent.

What Is a Query Letter?

Query letters are what authors use to hook agents and publishers and get them interested in their work. They essentially serve as an advertisement, with the goal being to entice the agent or publisher to request a full copy of a manuscript.

Query letters should be short and sweet (like the Littles!), not exceeding one page. The exact content will vary depending on the manuscript, your writing experience, and the agent’s personality, author list, and preferences, but generally, you should include an opening hook, a blurb, a quick overview of the target market and any comparables, and, if relevant, an author bio.

How to Structure a Query Letter

Don’t rush through your query letter. It’s a crucial part of getting your book out on bookshelves. If sending your letter by mail, use the same professional format as a business letter, meaning standard black 12 pt. serif font on white paper. Provide the agent with your full name, address, phone number, and email address, followed by the name and contact information of the agent you’re addressing.

If sending your query by email, you’ll likely wish to include your contact information under your signature at the end of the message, and you don’t need to include the agent’s contact information. Otherwise, the format of the query itself, discussed below, will be identical.

First Paragraph

It’s time to dive into the body of the letter. Start with a hook—something creative and unique to draw in the reader. For example, say you’ve written a book about a sassy detective dog who has to begrudgingly work with a feline detective to solve a major case:

Enclosed are three chapters of my middle-grade novel GOOD BOY (50,000 words). When a pet treat black market emerges in his hometown, experienced detective dog Spot has to abandon his anti-cat principles and collaborate with a leading feline detective to solve the case.

In general, your first paragraph should contain an extremely brief summary of your book that also highlights the more subtle themes of the story. In the Good Boy example above, the overt themes are detective work and dogs, but the deeper theme is overcoming biases and prejudice.

Query Publish Scrabble Tiles

Second Paragraph

In the second paragraph, you should outline the plot of your book. (Think of the book blurbs you see on the backs of novels.) Your goal is to entice the agent to request the full manuscript, so make it interesting without giving away the ending. Many authors struggle with this part because condensing an entire manuscript—your labor of love, no less—into a few sentences is difficult. Take your time. You may require several iterations to sculpt the perfect blurb.

The blurb, which is the most important and powerful part of a query letter, is also a good opportunity to show off your writing skills. Target clarity while emulating the tone and writing style of your manuscript. If your book is a comedy, add a few jokes and aim to get a laugh out of the reader.

Third Paragraph

In the third paragraph, discuss your target audience. For example, Good Boy is likely to appeal to middle-grade readers, especially dog lovers. Also consider mentioning any recent successful books that address similar themes or topics to yours to give the agent an idea of where your book might belong in the market.

The third paragraph is also the ideal place for your author bio. Don’t tell your life story! Keep it brief, like the rest of the letter, and mention only relevant information about yourself as a writer or subject matter expert. If you’ve previously published books or won any awards, be sure to mention those.

Closing Remarks

Close the query letter with a statement of appreciation for the agent’s time and consideration and state that you look forward to his or her response. If sending your letter by mail, also mention that you’ve enclosed a self-addressed, stamped envelope for the agent’s convenience (and actually enclose one).

How to Tailor Your Query Letter for Specific Agents

After writing the perfect query letter, you’ll need to personalize it for each agent you query. This involves more than changing a couple of details. Take the time to mention why you believe this specific agent is a good fit for your book or how your manuscript relates to previous books she has represented or is looking to represent. (Some agents discuss the types of books they’re looking for on social media, so keep an eye out.)

If you’ve met the agent before, definitely say so. It’s best to include these details at the beginning of your letter to establish rapport right away.

Professional Query Letter Help

Query LogoIf you’re struggling with your query letter, don’t be afraid to request professional help. At QueryLetter.com, you can find publishing industry professionals who will craft a compelling query letter, as well as a succinct synopsis and outline, to help you sell your manuscript. It’s a valuable resource for any author seeking publishing success.

QueryLetter.com is currently holding a blurb-writing contest, with a $500 prize for the winning entry. Consider submitting a blurb! This is a great opportunity to practice your writing skills and maybe even win a cash prize in the process.

 

Guest Post: Reedsy Discovery: Compiling a List for the Best Books of All Time

Reedsy is a publishing company that helps authors realize their publishing dreams by connecting them with professional editors, designers, and marketers. Since our founding in 2014, we’ve helped countless self-published writers perfect and launch their books. However, about two years ago, we realized there was another side of the equation we hadn’t addressed: the review and recommendation side of the book industry.

Hence, the idea for Reedsy Discovery was born. We wanted to create a book-focused platform where authors can promote their books and readers can discover new titles to peruse. And while we regularly shine a spotlight on up-and-coming indie titles, the bibliophiles in us will never stop cherishing all good literature. Which is why Reedsy’s content team decided to curate a list of the 115 best books of all time. If you’re wondering how we took on this gigantic task, read on!

Deciding on the Structure

Before we even started selecting titles, we needed to decide the basis on which we would organize this list. There have been so many masterpieces crafted throughout time, and we hardly knew where to begin! Naturally, we were immediately drawn to the idea of having a list of classics available in the English language. But we wanted to go a bit further.

Particularly, we wanted to draw attention to the fact that there is more to the world of written text than English literary exploits. What of spiritually-rich ancient recordings? What of stories from across the globe?

While we realized that many of these wouldn’t be considered books the way we know them today, the fact that they told tales meant that they were as close to books as was possible at the time. With this in mind, we decided to structure our list according to a vast timeline: from ancient times to the post-classical era to the contemporary world.

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In addition their list of the 115 best books of all time, Reedsy Discovery released this list of 100 books to read before you die.

Looking for Titles from Across Cultures

The criteria for the “best books” has certainly changed over time, especially as voices and styles have adapted to fit each society’s ever-evolving readership. However, we made a point to include stories that pulled readers in, narratives that moved souls, and prose that was considered beautiful both at the time of publication and decades later.

It didn’t matter what language the story was told in, because an enticing tale transcends borders. You will find in our list many texts that are pillars in Chinese and in Indian literature (most notably Romance of the Three Kingdoms and the Mahabharata).

And the diversity didn’t stop with classical texts. We also wanted to show our appreciation of voices from many current regions of the world, voices expressing the different ways we all grapple with modernity — which is why you’ll also find contemporary masterpieces such as The Kite Runner, Midnight’s Children, and Angels in America.

Searching for Titles that Reflect the Complexity of Society

Beyond the beauty of the language and an enthralling plot (think of Agatha Christie’s ingenious mysteries), we were also on the lookout for titles that are unafraid to demonstrate the many perspectives that weave together to make our societies.

Often such stories involve challenging existing beliefs in order to bring out different points of view. With this list, you can travel back to the 15th century and see how Christine de Pizan challenged gender constructs in The Book of the City of Ladies, or teleport to a Brave New World where the bliss of consumption and indulgence is pulled back to reveal society’s dark underbelly.

Sometimes such rebellious content can also be accompanied by innovations in literary style. You probably won’t be surprised that we included Ernest Hemingway’s The Sun Also Rises for this very reason. How could we have resisted this modern classic, with its simple-yet-elegant prose and plotline alluding to the problematic drunken lifestyle of the Roaring Twenties?

Of course, we realized that there were plenty more books that could have been included in this list, but didn’t make it. With a lot of consideration and reluctance, we decided to narrow it down to these 115 titles. It’s by no means definitive; they just happen to fit our criteria the best. Feel free to discuss and suggest other books in the comments below!

Author Bio

Image from iOSThao Nguyen is a writer at Reedsy, a platform that connects authors and publishers with the world’s best editors, designers, and marketers. She enjoys writing non-fiction, especially the historical kind, and is delighted by the prospects that self-publishing provides for aspiring authors nowadays.

One, Green Row

Writers, at least those of us with a desire to share or publish our work, need a thick skin. There are always people with ideas pertaining to how we could improve our writing. Some of them are right. Some of them are not. There are always publications that will

Submission Spreadsheet
My record of 2020 submissions thus far

reject our writing–many more than will accept it. For years, I have kept color-coded records of the work I have sent out into the world in hopes of seeing it published. Red indicates a piece has been rejected, white indicates that its publication is still pending (Read: I haven’t heard anything back–yet), blue indicates that it has made it through some initial phase of the acceptance process, and green indicates it has been officially accepted for publication. Consistently, red (in other contexts one of my favorite colors) dominates my submission spreadsheets. So far, 2020 hasn’t proven an exception to this seeming rule. Above is my submission spreadsheet for 2020 thus far. You will note a whole lot of red. And one–one–row of green.

But that single row of green means everything–means more than the over a dozen red rows. That single row of green means the one piece that I most wanted to find a publication home, did. The original version of this piece, “A Search for Meaning in the Face of Loss,” appears on this blog. An abridged version, retitled “Always With Me, Still,” will appear in an upcoming edition of Chicken Soup for the Soul, Chicken Soup for the Soul: The Magic of Dogs, available at bookstores on July 14.

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The cover of Chicken Soup for the Soul: The Magic of Dogs, available in bookstores July 14. A story I wrote about Jack, which also features Sadie, will appear in this book.

The piece, the third about Jack and Sadie to appear in a Chicken Soup book, details the many ways in which Jack is still with me, leaving me signs (usually socks), comforting me, communicating with me, making me smile. Though I initially wrote this piece about a year ago, signs from Jack have not stopped materializing, and I am near-to-tears happy that the story of his ability to stay by my side will be able to reach thousands of readers around the world.

Ever since I submitted the piece in November 2019, I have held close to my heart the hope that it would be accepted. As the January 2020 submission deadline approached, I became increasingly eager to hear whether it would be included. My husband has probably lost count of the number of times I earnestly voiced my hopes, but as he shared them, he was patient with me.

Yes, I am disappointed about the pieces that, so far, remain homeless–but I will continue searching for their homes, and in the meantime, the red rows on my submission spreadsheet pale in comparison to that one, green row.

 

 

Five Reasons I Write

I’ve gotten a lot of rejection e-mails lately. Like, a lot. From literary agents, websites, and magazines. It happens. Rejection is commonplace when you write, in part, to get published. Still, it’s pretty painful to hit what you think is a homerun only to have it caught in the outfield.

Lots of writers will tell you–wisely–that rejection letters can be a sign of productivity, and even success. At a Writing Show I recently chaired, one of the panelists even said during her first year freelancing, she made it her goal to get as many rejections as possible. Hey–if you’re getting rejection letters, that means you’re writing, right? And getting your stuff out there. Hey–if an outfielder catches your homerun, that means you’re swinging the bat, right? And you hit the ball. So, kudos. Rejections are just a reality of the write life. But that doesn’t make them feel any better than it feels to hear the umpire holler “out” before you’ve even reached first base, certain of your homerun status.

While I wholeheartedly subscribe to the idea that rejections mean I am writing and putting my writing out there, and are thus their own form of validation–it also helps me to remember that, while I do have publishing goals, I write for many other reasons, as well.

1. Leaving a Legacy

I don’t have children. I don’t plan on having children. Any legacy I leave will be in the form of literature. Each piece of writing I produce, I leave behind for my nieces to read someday, for my nephews to read someday. For someone I have never met to read someday.

2. Telling People’s Stories

In addition to leaving my own legacy, I write to tell other people’s stories. I tell the stories of people who can’t, for one reason or another, tell their own–or, sadder still, people who don’t even realize their story is worth telling. I have an almost insatiable curiosity about others. I love hearing their stories. Most of the time, people don’t realize how interesting they really are. I want them to know–and then I want to tell everyone else, too.

3. Empowering and Educating People

I like to think the stories I tell, whether my own or others’, empower and enlighten the people who read them. I hope when people read stories like Carlos Rivadeneira’s and Mary Setzer’s and Larry Gable’s, they find hope and strength and perseverance. I hope when they read stories like Ashley Unger’s, they broaden their understanding and capacity for compassion, as well as find self-worth. I hope my stories connect people, build community, inform people, and enhance people’s sense of belonging and place.

4. Immortalizing Loved Ones

I write about the people and animals I love, because that is the best way I know to keep them alive. If I write about someone, she is not only alive in my memory, but also in the mind of anyone who reads what I wrote. It is the best way I can think of to honor the people and animals I love. Writing is my gift, more so than any other means of expression. I love to use it to memorialize my loved ones.

5. Serving Others

One of the most fulfilling aspects of writing is its ability to help me give back–to my community, to worthy organizations that have enhanced my experience or life, to people I care about, to the world. I haven’t yet found a way–written or otherwise–to express how satisfying it has been to use my essay, “The Reward,” in Chicken Soup for the Soul: Life Lessons from the Dog to raise money for the Richmond SPCA, Richmond Animal League (RAL), and Bay Quarter Shores. I experience a similar sense of satisfaction each time I work with a friend to produce an article, complete with stellar photographs. I find helping my photographer friends gain experience and exposure (no pun intended!) fulfilling, and the sense of collaboration and teamwork is exceptionally rewarding and, well, just plain fun!

While rejection after rejection can be disheartening, to say the least, I find it helpful to remember that while I do want my work published, I write for a myriad of other reasons, as well–not the least of which is the fact that I am simply compelled to do so, even if I strike out sometimes. More often than not, though, after I write something–anything–I am left with the same delicious sense of satisfaction produced by the sound of a ball smacking into a glove when I am the outfielder.

If you’d like to help the latest additions to our pack, Soda and Nacho (we call them The Littles), and I continue to support RAL, please consider making a donation here before 8:00 PM EST on August 17.

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Nacho (left) and Soda (right) are littermates Matty and I adopted from the Richmond SPCA on June 22. They are almost eight months old, and are ready to start giving back! Please help them raise money for the dogs and cats at Richmond Animal League by donating to their calendar contest page.

Submitting Your Writing to Literary Magazines and Writing Contests: Part 2, Best Practices

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This spring, I was privileged to attend a workshop led by Dana Isokawa of Poets & Writers Magazine in Richmond, Virginia, at St. John’s Church (pictured above). Edgar Allan Poe’s mother is buried in the churchyard.

Earlier this month, I posted a piece about what to consider when you prepare to submit your writing to literary magazines and/or writing contests. Now, let’s focus on considerations you should make depending on the type of writing you do.

Rules of Thumb

Before we break down what to do when submitting poetry versus prose, there are some general rules of thumb to follow for any genre. The following tips come to you from Dana Isokawa, Associate Editor of Poets & Writers Magazine. In April, I was fortunate enough to attend a workshop she led in Richmond. She provided some really helpful advice.

  • Research your opportunities. Figure out what publications or contests are out there, and which might be the best fit for your work. After you’ve done that, tier your top choices and start high! When you applied to college, you likely applied to a dream school or a reach school, as well as several backup schools. When you submit your writing, you can use the same principle. First, submit to your absolute top choice contest or publication, but have some second and third choices in your back pocket.
  • Keep track of your submissions. Some publications allow simultaneous submissions. Some don’t. Even those who do will likely request that you let them know if your work is accepted elsewhere. For these reasons, and others, it’s important to keep records of where you’ve sent your work, and whether or not it was accepted.
  • Decide on a budget for each piece. What are you willing to spend on submissions in total, and on each individual piece?
  • Compose a cover letter. Keep it short, and be specific to each publication or contest. If you’re submitting to a journal or magazine, you will also want to devote one or two sentences to explaining why your work is a good fit for the magazine.

Submitting Poetry

For most journals or contests, select three to five poems of various tones, lengths, and topics. Some journals and contests require a specific number of submissions, or cap the number of submission you may send, so be sure to read the submission guidelines carefully.

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My workspace as we workshopped a poem for submission to a contest or publication

When you submit a batch of poetry, think of it as a whole, and organize your submission wisely, with your best work at the beginning. Think of your first poem as the hook that will get the reader’s attention, and entice her to read more.

Submitting Prose

Short Stories

Before submitting a short story to a contest or publication, make sure it features a strong beginning, or hook. A strong start is absolutely critical, as you’ll need to get and keep your reader’s attention. After all, she likely has a stack of other stories waiting for her time and focus.  Ms. Isokawa suggests two effective ways to craft a strong start: Begin with action, or write with really strong voice.

Novel Excerpts

When you submit a novel excerpt, your chosen piece should be able to stand alone. A flashback or decision scene might work well. You can also consider adapting an excerpt of your larger work by taking out references to parts the reader won’t get to read.

Upon Acceptance

Should you be fortunate enough to find a publication home for your work or for your work to be honored with an award, be sure to thank the editors, and share the journal, publication, or contest on social media. They’re helping promote you; help promote them.

Upon Rejection

If your work is not accepted, you might still be lucky enough to get a rejection with feedback. If an editor is kind enough to provide any feedback at all, say thank you–don’t ask for more feedback.

If you ever resubmit to a publication that has previously rejected but offered feedback on your work, be sure to mention their note with your new or revised submission.

Don’t allow rejection to discourage you. Try again. Even the most celebrated writers have dealt with rejection, and many still do. To help combat the temptation to give up, always have a piece of writing “in waiting” or “on deck,” one you can send out to contests and publications as soon as its predecessor gets rejected.

 

 

 

Submitting Your Writing to Literary Magazines and Contests: Part 1, Getting Started

IMG-3562Back in April, I attended a submissions workshop put on by the James River Writers and led by Dana Isokawa, Associate Editor of Poets & Writers Magazine. I’m sure I don’t need to tell you that being in the same room as Ms. Isokawa was a pretty surreal privilege, but I probably do need to tell you what I learned, which why I’m writing this blog post, as well as a follow-up later this month.

Why Submit

Submitting your writing–particularly your poetry, which can be deeply personal and painstakingly crafted–is scary, to say the least. You’re sending your work (AKA your soul) out into the world for all to see, and it’s probably going to get ignored (best-case rejection scenario) or bludgeoned (worst-case rejection scenario) for years before it ever finds its publication home (if it ever finds its publication home). Despite the vulnerability submitting your writing entails, there are many compelling reasons to put on your big-girl pants and start submitting. Here are a few:

  • Submitting your work helps get your work and your name out there.
  • Submitting your writing helps it–and you–find an audience, and once you find one, you can work to keep it.
  • Sending your writing out into the world, while it may open it up to abuse, is also one of the best ways to support your writing. You’re putting your stamp of approval–your faith–in its merit, and if you don’t believe in it, who will?
  • One of the most effective ways to network and build a writing community is through sending your work off.
  • Submitting your work such as poetry, essays, short stories, or articles can help lead to the accomplishment of larger publishing goals you may set–such as a book deal.
  • Sending your writing to contests, journals, and magazines can help motivate you to write, revise, and keep writing. Contest and submission deadlines, as well as the sense of validation you’ll feel when one of your pieces does get accepted, are excellent motivators.

Knowing When a Piece is Ready

Okay, so maybe I’ve convinced you of the worth of risking not only your ego, but also your sense of identity as a writer, in submitting your writing to publications. But how do you know when a piece is polished enough for potential publication? Here are some signs:

  • It has successfully undergone an editorial review
  • Other people–readers and fellow writers alike–have read it and liked it
  • You have set it aside for a while and you like it when you reread it–you impress yourself
  • Your sure your own skin is thick enough to handle potential rejection
  • You’re ready to share and prepared to have people read and react to it.

Finding the Right Journal or Contest for Your Writing

You can increase your chances of acceptance and decrease your chances of rejection by finding the right home for your writing before you send it off to knock on journal doors. Instead of just sending your writing off blindly, do some research first, and find the publications most likely to welcome your writing inside. Here are some things to keep in mind:

  • Know the publication. Be familiar with its style, layout/organization, types of work it tends to publish, sections, etc. Read it. Be familiar with its tone, voice, and subject matter. Make sure the work you plan to send aligns with these qualities in the publication.
  • Know your own genre, form, style, voice, and subject matter. Do they align?
  • Think categorically:
    • Consider your background as a writer and a person. Think about factors like your location, your career, or your religion, for example.
    • Look for publications that focus on specific themes or styles. For example, journals that focus on a certain place, on nature, on conservation, on sports or a particular sport, etc.
  • Consider your subject matter.
  • Submit to publications where you find writers you admire.
  • Consider your form (flash fiction, short story, poetry, long-form essay, etc.).
  • Consider your genre (sci-fi, speculative romance, crime, etc.).

Vetting Journals and Contests

While you may be eager for the sense of recognition, validation, and success an acceptance provides, don’t be so over-zealous that you miss important red flags. It’s best to avoid sending your work off if:

  • The contest of publication requires you to pay a high fee to submit your work
  • A high fee is required–and paired with comparatively low-value prize or award
  • The fee is over $10 and the contest of publication offers no payment
  • The contest or publication has no “about page” or masthead.

If the publications you are considering pass the above tests, there are still a few items to consider. Make sure, for example, that the promised prize is actually awarded consistently by checking past winners’ page.

While there are red lights, there are also green lights that should encourage your submission to a given publication. Here are a few:

  • Your read the publication and like it.
  • You admire the work it offers.
  • It promotes its writers.
  • Its entry fees for novels cost more than those for poems.
  • There is not more than a $10-$20 fee for prize of $1000 or more.
  • If you are submitting a book or manuscript, a $40 fee or less for a prize up to $10,000 is appropriate.

Next Steps

If all this talk of publiation has you rearing and ready to submit some writing (and I hope it does), The Avocet, an online literary journal of nature poems, is currently and actively seeking submission. See their guidelines and several opportunities below.

Time to share a Summer-themed poem

 Please read the guidelines before submitting

 Please take a minute to pick a poem of your choice and send it to us.

  Please send only one poem, per poet, per season.

 Let’s do Summer-themed poetry for The Weekly Avocet.

Please send your submission to angeldec24@hotmail.com

Please put (early or late) Summer/your last name in the subject line.

Please do not just send a poem, please write a few lines of hello.

Please do not have all caps in the title of your poem.

Please no more than 45 lines per poem.

Please use single spaced lines.

Please remember, we welcome previously published poems.

Please put your name, City/State, and email address under your poem.  If you do not, only your name will appear.  No Zip codes.

Please send your poem in the body of an email.  Please do not send in an attachment.

 We look forward to reading your Summer submissions…

 Let’s all take this Garden Challenge.

 Send us your 3 best poems of your love of gardening…

 Please no more than three, following the same guidelines as above.

 Please put Garden Challenge/your last name in the subject line of your email and send to angeldec24@hotmail.com 

 Please send Summer haiku

 

 

 

The Risk in Writing: Rejections Galore

Writing foyer paint I
This past weekend, another couple helped my husband and me paint the foyer in our nearly century-old vacation home, leading to a discussion about various art forms, from writing to painting.

Recently, one of my free-spirited, creative friends and her equally creative husband spent the weekend with my husband and me at an old house we purchased and are working to rejuvenate. My friend is a talented and passionate teacher with a penchant for languages and writing. Her husband, though he works in the technology field, is a gifted painter. My own husband builds lamps from

Writing foyer paint
While I don’t have the patience to actually paint the detailed woodwork featured in the foyer, and while the work in the above photo is unfinished, I’m proud of my vision, albeit executed by a more detail-oriented friend.

re-purposed materials and has recently begun creating beautiful stained glass pieces. And I? Well, I identify mainly as a writer, though I dabble in painting and amateur photography from time to time.

As the four of us painted the front foyer of our 1919 farmhouse, my friend gave me candid feedback on my novel, which I recently asked her to read, giving her free rein to rip it apart if necessary. She gave me some really insightful advice, and admitted she felt relieved that I had taken her constructive criticism so well (granted, she did an excellent job tempering her criticisms with compliments, but I digress).

writing stained glass
One of my husband’s latest artistic endeavors includes making stained glass pieces. This one hangs in a friend’s kitchen.

She followed her critique of my novel with the admission that she had decided she was no longer going to identify as a writer, in part because she needed more validation than she felt writing could offer her, and in part because writing simply offers less tangible and fewer results. When you paint a wall, for example, you can see the effect of your efforts almost immediately–as proven by the way our foyer brightened up with every coat of  paint. When you write a story or a novel, the progress is often much slower, and much less noticeable. In addition, while a newly-painted room is sure to get oos and ahhs, a story or novel is likely going to face dozens and dozens of rejections before it ever sees an acceptance (if it ever sees an acceptance).

You can show people a painting, a sculpture, a photograph–and they need only seconds to get at least a cursory appreciation of your work. But someone has to invest a lot of time and energy to read your poem, story, essay, or novel. And lots of activities vie for our time and attention. Writers compete for an audience with TV shows, movies, sports broadcasts, sleeping, errands, etc. We must not only write our story, but then convince people to commit their limited time and energy to reading it. After all, more energy and time are required to read a book  than to look at a piece of artwork or watch a film or play.

 

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Plus, producing a tangible product, like a painting or a sculpture, can be satisfying. You can display it. You can sell it. You can hold it, gaze at it, touch it. All of these things are much more difficult, if not impossible, to do with a poem or novel–not to mention the fact that a written work never feels finished. We feel always like we could find a more perfect word, more effectively structure our chapters, more expertly develop our characters or write our dialog or set our scene or or or…. At a certain point, we just have to decide it’s done, whereas other artistic endeavors we can more definitively finish, and that completion is satisfying and fulfilling.

 

I understand what my friend is saying. I have often questioned my drive to identify as a writer. Is it really necessary? Why do I care so much? Why do I write? It’s really hard, and I enjoy many other forms of creative expression–painting, singing (though I can’t say I’m any good anymore), sketching, design, photography, and even theater at one point in my life–and these open me up to far less criticism and rejection.

 

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As a writer actively seeking publication, rejections have become routine for me. Getting published is like winning the lottery–just as rare, but just as thrilling. I think maybe that’s one reason I keep writing: It’s hard (really, really hard sometimes), but the sense of accomplishment and elation I experience when a publication accepts my pitch, when I see my work in print or on-line, or when I get that long-awaited paycheck for an idea hatched a year before, far outshines the sense of disappointment that accompanies (yet another) rejection. Maybe I have come to accept that rejections are part of writing–at least for someone who seeks publication. I am no less a writer for having become more familiar with a sense of resignation at another thanks-but-no-thanks than with a sense of validation and accomplishment. In fact, another rejection at the very least means I’m producing enough work–enough writing–to send out into the world. The real fear sets in when I haven’t written anything new in a while–when my list of rejection e-mails shrinks because of a dearth of ideas, a sort of writing drought. My fear of having nothing to write far outweighs my fear of rejection. So, really, maybe that’s how I know I’m a writer.

Writing Rejections
Above, you can see the many rejections my desire to write has recently survived. With persistence and resilience, I have manged to find homes for some of these pieces.

My fear of having nothing to write far outweighs my fear of rejection. So, really, maybe that’s how I know I’m a writer.

Are you gonna be famous one day?

“Oh! Look at this!” I said upon receiving an unexpected e-mail from Turtle Island Quarterly this evening. “One of my pieces is going to be published–again!”

“Are you gonna be famous or something someday?” my husband responded. His question probably sounds a little extreme–delusional even, and I’m sure my response sounds equally so:

“Well, it would be kind of lovely, wouldn’t it?”

For a moment, I let myself bask in a little limelight at the kitchen table while I ate my ice cream sundae, imaging all my literary dreams coming true someday.

“I mean, it’s kind of insane,” my husband continued. “It’s never been like this before.”

I don’t really advertise the rejections–not because I am ashamed or embarrassed or disappointed (though I am always disappointed)–but because they are so frequent that telling you–or anyone else–about them would get old. Fast.

By “it’s” he meant my writing. By “like this,” he meant the sudden and recent success of my writing. Over the course of the spring and early summer, I’ve experienced:

B394856A-99F2-4A95-96DB-997496D58696.jpg
Nine Lives: A Life in Ten Minutes Anthology is available at Chop Suey Books in Richmond, Virginia, or online.

“Well,” I said, “I wasn’t really trying before.” Which is basically true. I was writing. Or not. I was submitting my writing. Or not. Whatevs. There was no concerted effort on my part. I was sporadic, unfocused. It’s only been in the last year or so, inspired by a desire to ultimately see my novel (and novel-in-progress) published and for sale (and selling!), that I really began to put myself and my writing “out there.” I haven’t met with all the success I would have liked, at least not yet–my novel remains unrepresented, my novel-in-progress is still in progress, my submissions spreadsheet was near-decimated when the file somehow got corrupted–but I’m making strides, and that feels really, really good.

Rejections are part of the writer’s life. They just are.

What I haven’t told you yet? I get far more rejection e-mails than acceptance e-mails. But I don’t really advertise the rejections–not because I am ashamed or embarrassed or disappointed (though I am always disappointed)–but because they are so frequent that telling you–or anyone else–about them would get old. Fast. Saying, “Oh, such-and-such agent doesn’t want my manuscript” or “Oh, such-and-such magazine isn’t interested in my poetry” would be kind of like walking around every Monday saying, “Hey, it’s Monday again.” You already know and it’s not fun to hear about. It’s just a fact of life. Like Monday is a fact of the 9-5, five-day workweek life, rejections are part of the writer’s life. They just are. I quickly reached a point at which I read them, and disappointed but unsurprised and more or less unfazed, file them away.

One insult could knock someone’s self-esteem down so far, that that person would need seven different compliments to build her confidence back up. The same is not true of rejection e-mails and acceptance e-mails. It doesn’t matter how many rejection letters I’ve gotten–it only takes one acceptance letter to pick me back up again.

When I was a sixth grader going through the D.A.R.E program at school, the police officer who visited our classroom each week told us it took seven (or some number I can’t exactly recall) compliments to outweigh one insult–that one insult could knock someone’s self-esteem down so far, that that person would need seven different compliments to build her confidence back up. The same is not true of rejection e-mails and acceptance e-mails. It doesn’t matter how many rejection letters I’ve gotten–it only takes one acceptance letter to pick me back up again.

I hope one day to hold in my hands books I have written with them.

So, am I gonna be famous one day? Who knows. It would be kind of lovely, wouldn’t it? In the meantime, I plan to enjoy writing–and seeing my writing published, whenever and wherever it is. And even if I’m never famous, I hope one day at least, writing will provide my main source of income, and I will hold in my hand books I have written with them. Because that would be truly lovely (even lovelier than fame).