Guest Post: Key Steps in Advertising Your Book Digitally

So you finished your book. But nobody seems to be reading it. It’s not that your book isn’t good enough; it’s that your book isn’t visible enough. You have the writing skills, but may not have the marketing know-how. It’s okay, though. These days, online promotion can help get your book in front of readers. It can be a lot more convenient and more cost-effective than traditional advertising. If you’re not familiar with the modern, digital method of promoting a book, you can carry out the key steps detailed below to increase your book’s visibility (and sales!).

Keyword Research

Keywords are vital in any online marketing campaign. If you’re not using the right words to talk about your book, you won’t get it in front of the right eyes. This can be useful if you run any advertising for your book on Google, Amazon, on Facebook. Knowing what keywords to use can even be useful for any blog posts or press you do. If you use the right keywords, you might rank on Google for the word and generate extra sales.

Start by making a list of all the words you can think of that someone else might use when looking for your book. These should be terms that generally describe your work. Leave out the very specific search terms you’re wishing for. Aside from the list of potential keywords, you should also take note of the search volume, competition level, and ad costs for every word.

A great place to go fishing for keywords is keywordtool.io. Another method is to ask your friends and acquaintances who read in the genre you write what keywords they would use to search for a book like yours. 

Keep the list of keywords you’ve created handy. Any time you’re doing any marketing, especially marketing related to search or search ads, utilize the keywords. For example, if you found the phrase “young adult story with wizards” is a keyword that is popularly searched, but not competitive, you could test Google Ads on that keyword. You might mention the phrase in your interviews. Some of those press quotes just might rank on Google! You might write a blog post about why your book is such a great young adult story with wizards, and target the keyword for SEO.

Social Media and Email

Post about your book on your social media accounts to help make sure your contacts know about your work. Send emails to every address on your list, as well. You never know who among them might be interested in buying, reviewing, or recommending your book.

Composing and sending an email newsletter is also an effective way to market. The challenge with books is that once somebody puts down your book, you have no way to reach them again. With a newsletter, you have their email address. This means you can build your relationship with your readers and can market to them in the future, every time you have a new book released, or information you want to share.

Try offering a free chapter or a teaser story for newsletter subscribers to incentivize people to subscribe and update them on your journey regularly.

Your Blog

Writing several blog posts about your book will not cost you anything except your time. Aside from your book, you can also tell stories about how you deal with writer’s block and other challenges

If you’re not keen on doing those things, or if you don’t have the time, you can pay someone else to do that for you. For a few hundred dollars, you can hire ghostwriters through sites like Upwork and Fiverr

Guest Posts on Someone Else’s Blog

Guest-posting is another way of promoting your book and yourself as a writer. Thankfully, there are many online publishers and blogs with a subscriber base that accept guest post submissions. 

You can write a post and pitch it to the said publishers and blogs. Another option is to go over your own blog, look for your most popular content, and then see if it can fit niche websites. If your submission is accepted, you can fill your author bio with a link to your website and your book’s sales page. 

Book Reviews

Nowadays, readers value book reviews more than an author’s star rating. These reviews may come from bloggers, Goodreads group members, and anyone who reads, for that matter.

You can first ask your family and friends to provide feedback about your book. You can also get paid reviewers to help create hype for your work. If you have an email list and several social media pages, you can announce giveaways in exchange for reviews. Be a little careful with this as some sites like Amazon prohibit “incentivized” reviews.

Giveaways and Discounts

Never discount the power of promoting free and inexpensive products. For many readers, it’s exciting to bump into books offered for free. You can set up your giveaway on Goodreads, on your social media pages, and on writing sites that allow such.

You can also offer discounts. Use a coupon site like RetailMeNot. Then, encourage your prospects to tap those coupons to purchase your book on your website. 

Helping Other Writers

Be active in online communities for writers and readers, especially those pertinent to the same genre as your book. Wattpad and Commaful are some options to explore. 

Then, buy your fellow writers’ books. Give positive comments about their works. Connect and communicate with them through social networking sites like Facebook, Twitter and Tumblr

Basically, show them that you care. Sooner or later, they may also return the gestures.

Tracking Your Successes and Failures

The best way to learn how to market a book online is to get out there and do it. Map out different promotion tactics. These could include working with bloggers, utilizing social media, setting up a landing page, or putting together a website that promotes your book.

Sure, there are some things you can only do when you have a larger budget. However, you can start small to get a feel for how running a campaign goes. Eventually, you can increase your budget as you get better and better at advertising and marketing. 

Evaluate how your efforts went. Was there anything you wish you had done differently? Was there anything that worked particularly well? Spend some time analyzing the results of each strategy to determine what worked best for you.

Personally, I like to track my results in a spreadsheet. I make notes on every campaign or idea I try. I note the difficulty and ease of the campaign. I also note any costs associated with it. As numbers come through, I update a “sales” column to track how well the campaign is doing. Sometimes it’s impossible to attribute exactly where a sale comes from, so I use my best guess and round as needed. Pause campaigns that are not working, and invest more effort in ones that are.

Marketing is hard. There is no way around it, but there are many opportunities. It’s a critically important part of the process of being an author. With a little luck, creativity, and hard work, we’ll see you on the bestsellers list!

Author Bio

Hayley Zelda is a writer and marketer at heart. She’s worked with a number of self-published authors on marketing books to the YA audience, and has written on Wattpad, Commaful, Archive of Our Own, and Fanfiction.net.

The Book of Joy: A Response to the Final Pages

My greatest and broadest takeaway from pages 228-348 of The Book of Joy by His Holiness the Dalai Lama, Archbishop Desmond Tutu, and Douglas Abrams, was that everything is practical. So many teachings on how to live a more joyful life can seem abstract and theoretical, things I find myself saying, “Well, that sounds great in theory, but in practice, not so much” about. But in this book, almost everything was applicable to real life, in practice. 

Practical forgiveness is defined on page 234, when readers are advised by the Archbishop to see forgiveness as a means to freedom. “When we forgive,” he says, “we take back control of our own fate and our feelings. We become our own liberator.” A few pages later, on page 239, he explains a practical way to forgive: separate the person we perceived to have wronged us from his or her actions.

Practical gratitude is discussed on page 248, when the book describes how we can practice gratitude by writing gratitude lists or keeping gratitude journals. Engaging in these exercises helps us focus on what we have as opposed to what we don’t. “Gratitude,” Abrams writes, “means embracing reality. It means moving from counting your burdens to counting your blessings” (243). Now, doesn’t that have a nice ring to it? (Must be the alliteration.)

“Gratitude means embracing reality. It means moving from counting your burdens to counting your blessings.”

–Douglas Abrams

Practical compassion is also discussed, which is no surprise, considering “There is probably no word that the Dalai Lama and the Archbishop use more when describing the qualities worth cultivating than compassion” (337). The Dalai Lama tells readers that “when we think of alleviating other people’s suffering, our own suffering is reduced. This is the true secret to happiness. So this is a very practical thing. In fact, it is common sense” (254). The way to practice compassion in our daily lives, then, is to do our best to both understand and alleviate the suffering of others. As the Archbishop says, “It’s something that you have to work out in actual life” (255)–it is something practical, and reminds me a little of the command in the Bible that we all “work out your own salvation.”

On page 272, the book talks about educating youth to be compassionate. As an English teacher, I feel I have a real opportunity to engage in compassion education through the literature I read with my students. Books let us live other lives and walk in other shoes. They allow readers to experience situations and places and emotions and people they might not in their own real lives. Teaching literature is one way I can help educate students in compassion. 

The section on compassion also reminded me of the message conveyed in the required #EdEquityVA PD. Like the Dalai Lama says, “the only way to truly change our world is through teaching compassion” (296).

“The only way to truly change our world is through teaching compassion.

–His Holiness the Dalai Lama

These pages also focus on acceptance, an area in which I often struggle. I suffer from a dangerous idealism that drives my husband (and me, sometimes) crazy. Abrams writes about the Dalai Lama’s ability to “accept the reality of his circumstances but also to see the opportunity in every experience. Acceptance means not fighting reality” (243). When I was a junior in high school and my family was moving from Pennsylvania to Virginia, I overheard Art, a man who attended our church in Pennsylvania, say to my dad after the last service we would attend there, “Well, change is the only constant.” I was, at the time, appalled–and still today, I sometimes wish that awful truth weren’t true. But it is, and I was reminded of it when the Dalai Lama says, “Impermanence … is the nature of life” (unfortunately, I have no idea what page this is on). The fact behind that statement is difficult for me to accept, something I fight against a lot. I do not like change. Acceptance is a pillar I will need to cultivate. A lot.

Lately, I have been pondering the idea of “unselfed love,” and what those two words actually mean together. In my religious faith, our text, Science and Health with Key to the Joy coverScriptures by Mary Baker Eddy, includes the line: “The prayer that reforms the sinner and heals the sick is an absolute faith that all things are possible to God, — a spiritual understanding of Him, an unselfed love” (1:1-4). The Book of Joy has helped shed a little light on the subject of unselfed love for me. The Archbishop says, “So, our book says that it is in giving that we receive. So I would hope that people would recognize in themselves that it is when we are closed in ourselves that we tend to be miserable. It is when we grow in a self-forgetfulness–in a remarkable way I mean we discover that we are filled with joy” (263). I think the concept of unselfed love relates directly to the idea that when we forget ourselves and instead tend to the joy and lessen the suffering of others, we experience pure joy. There is a letting go of the self, the ego, involved. 

Lastly, I want to talk a little more about how these pages relate to my teaching practice and the English 11 curriculum. Lots of what I read reminds me of the Transcendentalists, which is maybe a little bit ironic, because they emphasized individualism so much, while the Archbishop and the Dalai Lama advocate for looking outside of oneself and to others, using the idea (and I paraphrase) “we are people through people.” Still, the idea that people must realize that “the source of happiness and satisfaction … is within themselves” (297) rings true with the Thoreau and Emerson’s advice that people must look within to find their true selves, and self-fulfillment. I also think excerpts of this book, particularly the death mediations, could pair really well with William Cullen Bryant’s poem, “Thanatopsis,” which translates to “a meditation on death” or “a view on death.”

“Joy is the happiness that does not depend on what happens. It is the grateful response to the opportunity that life offers you at this moment.”

–Brother Steindl-Rast

In the vein of education and curricula, I found it stunning that at the Tibetan Children’s Village, students “had been studying how to find joy and happiness in the face of adversity” (277). This was not an implied lesson or a byproduct of a larger unit geared towards passing a standardized test or earning a specific grade; they were studying joy for the sake of joy. Joy was the lesson. I would like to find a way to incorporate the teaching of joy, compassion, acceptance, forgiveness, gratitude, etc. more overtly in my current curriculum. I am hoping the lesson and unit plans from Positive Action, Inc., touched on in one of our required PD sessions for the summer, might help with this.

Along those lines, in English 11 Honors, we work throughout the semester to answer an essential question. Because the class is American Literature, the essential question we explore is: What does it mean to be American? I think this book has a place in helping answer this question. For the last two years and up until this year, when the pandemic canceled summer reading (which I really, truly hope is not a permanent change!), students enrolled in English 11 Honors for the upcoming school year read two books over the summer, Travels with Charley by John Steinbeck and Funny in Farsi by Firoozeh Dumas. Provided summer reading is reinstated in the future (please, please, please!), I would like to add The Book of Joy as the third book, as it provides a perspective different from the other two books (which are very different in their own right), and offers a very different idea about national (and human!) identity.

Now, I want to close with one of my favorite quotes from these pages, which comes from Brother Steindl-Rast: “Joy is the happiness that does not depend on what happens. It is the grateful response to the opportunity that life offers you at this moment” (245). Now, doesn’t that have a nice ring to it? (Must be the alliteration, assonance, and consonance.)

© Amanda Sue Creasey

https://amandasuecreasey.com/

The Book of Joy: A Reaction Paper

I sat in the passenger seat of my husband’s pickup truck, riding along the country roads in the Northern Neck on a Saturday morning, my two little dogs asleep between us on the bench seat, their scruffy hair blowing in the air conditioning. It was a hot, sunny day in late June, and we were heading to a small beach on the shore of the Potomac River, where it opens wide to the Chesapeake Bay. Outside my car window, I watched the fields, green with corn, and the wildflowers, alive with butterflies, flourish under the summer sun. It was summer break. I was beachbound. 

And I was crying. 

Despite my situation seeming so pleasant–even idyllic, I felt pretty miserable. My inner experience was completely incongruent with my outer experience. I felt so stressed and anxious about the upcoming school year and all I would have to learn and change and do to prepare, much less be effective (not to mention safe), in the face of a global pandemic, that I was struggling to enjoy the present moment. My worries and uncertainties about the future were stealing any present peace I might have hoped to enjoy.

Joy Littles on the beach BQS
Nacho (left) and Soda (right), AKA The Littles, lounging on the beach later that day.

Around the same time as the situation described above, I began participating in a book group begun at my school. The group, which focused on the Dalai Lama, Archbishop Desmond Tutu, and Douglas Abrams’s The Book of Joy, could not have been better timed for me, both professionally and personally–especially since my professional life and my personal life often seem to bleed into each other.

On page 88 of the book, we read that “…so much is determined by our own perception.” My perception of the pandemic and how it would affect me at work and at home come August was an extremely negative one–one that did not serve me or the people around me. It was a perception that brought about fear, insecurity, self-doubt, and stress. Some of what I have read in this book has helped me think about reshaping my perspective to see the current situation and next school year as a challenge instead of an obstacle, as an opportunity for professional and personal growth instead of a hindrance to peace. Part

Joy cover
The Book of Joy, by the Dalai Lama, Archbishop Desmond Tutu, and Douglas Abrams

of what makes this perspective shift possible is an idea expressed on pages 196 and 197. Douglas Abrams writes, “When we confront a challenge, we often react to the situation with fear and anger.” He might as well have replaced “we” with “you,” so accurately does this sentence describe my initial reaction to challenges, which I tend to see as frustrating inconveniences at best, insurmountable obstacles at worst. On the next page, Abrams advises, “…what we think is reality is only part of the picture” and “our limited perspective is not the truth.” The book goes on to talk about taking a broader perspective–about realizing that we are not alone, and that all of our roles (AKA Teacher During A Pandemic) are temporary. Thinking about my present situation in a longer view, “in the larger frame of [my] life” (198), enables me to see that in the future, it will be just one strange year of a years-long career, a little blip in the otherwise mostly smooth (I hope!) experience. Thinking about my present situation in a wider view, I am able to see that even now, in the throes of it, people around me are innovating and collaborating like never before. They have all learned to “…respond instead of react” (181), a lesson I am trying to take to heart for myself.

In the vein of learning, another idea that comforted me was the concept that we are all learning–that our lives consist of innumerable lessons, each tailored to our own needs. At one point in the book, we learn that Abrams’s father suffered a terrible injury as a result of a fall. When Abrams’s brother told their father he was sorry he was going through such a rough time, his father’s response was: “‘It’s all part of my curriculum’” (157). I love this idea. “It’s all part of my curriculum” can serve as a reminder that we are all getting the lessons we need. In my case, these are likely lessons in flexibility and grace (not to mention instructional technology…).

A few days ago, I was lamenting to my husband about the fact that I don’t believe I will be as effective a teacher next year as I hope I have been in years past–that I don’t know how to use the technology and even if I figure it out, I won’t know how to use it well. That I don’t have the first lesson plan done. That I don’t even know where to start. That I feel woefully unprepared on a number of levels. On page 211, the Archbishop says, “…even if you are not the best one, you may be the one who is needed or the one who is there.” I don’t think I am going to be the best anything next year, least of all teacher, but I am going to be the one who is there, in the classroom, and for next year, that might have to be enough.  

I sat in the passenger seat of my husband’s pickup truck, watching employees scurry around a parking lot at a Chick-Fil-A, tirelessly delivering to-go chicken to cars parked in numbered spaces throughout the lot. It was a warm, humid evening in early July, and we were heading to my parents for dinner with my sister and her family. Outside my car window, I watched as what must have been a dozen masked people ran around in black pants and red polo shirts. They had not worked like this before–wearing masks in the heat, serving food through car windows, hoofing drink carriers from the drive-through

Joy Littles on the deck
One of my greatest sources of joy comes from doing my best to give The Littles a good life. Here, they look over their side yard and driveway from the outdoor couch on  our deck.

window to the far end of the parking lot. But here they were, uncomplaining, productive, and efficient, serving the needs of their customers. Reading this book enabled me to draw a parallel between what I was watching from my passenger seat, and the work I myself need to do for next school year. If these Chick-Fil-A employees could work this hard and this well under these conditions–then couldn’t I do it, too? Granted, we waited 30 minutes for our meal–but everyone I saw was working so hard, the wait hardly seemed important. What was important, though, was realizing I wasn’t alone. I’m not alone. None of us are. Since the shutdown in March, essential workers all over the world have had to adapt how they operate–including my own husband, who works at a bank. I can’t promise I won’t find myself crying again before school starts in September, or several times throughout the school year as I struggle to adjust to the demands of the unknown, but now I can remind myself that we are all in this together. That other people are struggling, too. That it is okay not to be the best one. And that it’s all just “part of my curriculum.”  

Enticing Readers with a Killer Book Blurb

Writing a book is one thing. Selling that book is another.

The countless hours you’ve poured into your manuscript will be for naught if it never makes it onto readers’ bookshelves or Kindles, and one of the key elements in successful book marketing is a compelling book blurb. Condensing your entire novel into a couple paragraphs of densely packed promo is not easy—but you’ve already written an entire book, so you can do this, too.

Don’t underestimate the importance of a book blurb: Self-published authors need one to entice readers to buy the book, and authors hoping to land a deal with a traditional publisher need a tantalizing blurb to hook prospective agents. So take your time to write an effective blurb, allowing for many drafts and dog-walking breaks to keep your spirits high.

Query Letter Blurbs for Traditional Publishing

If you’re going the traditional publishing route, you’ll almost certainly need a literary agent. Most major publishers won’t accept direct submissions from authors, and the professional guidance of a literary agent can work wonders for your publishing career. Landing an agent is the difficult part.

To convince an agent to represent your manuscript, you’ll need a query letter. Short and sweet, never exceeding one page, query letters succinctly describe your manuscript, your experience as an author, and why the given agent is a good fit for your book. The most important part of a query letter is the book blurb, your chance to convince the agent your manuscript is worth reading.

Selling your manuscript to an agent isn’t entirely the same as selling it to readers. While readers are simply looking for entertainment and may be more willing to take a risk on your book, agents are searching for professional opportunities and need to know reading your full manuscript won’t be a waste of their time. That’s what your blurb is for. Without giving away the ending, you need to promise the agent an interesting and worthwhile read.

Promotional Book Blurbs for Self-Published Books

If you publish traditionally, your publisher will take care of crafting an effective book blurb, but if you self-publish your book, you have to do everything yourself. Your book blurb is almost as important as the book itself, because the book isn’t much good if no one ever reads it. It’s crucial that you take the time to learn how to write a compelling book blurb.

Query BooksThe key to book blurbs is succinct, concise writing. Keep it short and skimmable, and emulate the style and tone you use in the book. Hook your prospective readers with a creative and interesting first sentence, and end on a cliffhanger that leaves readers hungry for more. Choose the vocabulary carefully to build atmosphere and spark your readers’ curiosity. Focus on the most important themes of the book, but don’t forget that less is more, and packing in too many details can turn potential readers away.

Writing is a creative field, and no two books are the same. Consequently, there’s no one perfect approach to writing a book blurb, but that doesn’t mean you can’t draw inspiration from previous successes. Go to Amazon or your local bookstore, browse the blurbs in the bestseller section, and take note of which blurbs most strongly spark your interest. Using similar techniques can help you boost your own blurb.

Book Blurb Example

While there’s no one-size-fits-all approach, the classic format for fiction book blurbs is to introduce the situation, add a problem, and raise an intriguing question. Blurbs typically end with a single sentence that describes the mood of the book. Keep it short: Don’t go over 150 words. The goal is to convincingly sell your book in as few words as possible.

In a previous post on query letters, we used the example of a middle-grade novel, Good Boy, about Spot, a canine detective who has to begrudgingly collaborate with a leading detective cat to uncover a pet treat black market in their hometown. Here’s what the book blurb for Good Boy could look like:

Spot is your average border collie detective: observant, deliberate, energetic, and passionately anti-feline. The star detective of Inouville’s canine police force, he’s only one groundbreaking case away from the most coveted detective award in the canine world: the Good Boy Award.

And then that case falls right into his lap. Or, more precisely, the leading detective from the rival feline police force comes hurtling through his open window, claws out, and whacks his favorite pet treats right out of his paws (cats never were polite). The cats have discovered a major pet treat black market—and the only way to uncover it is through cooperation. Is Spot a good enough boy to put aside his anti-cat bias and expose Inouville’s largest organized criminal group?

Good Boy is a uniquely creative comedy exploring crime and mystery, bias and prejudice, and indefensibly rude felines.

Professional Help with Query Letters and Book Blurbs

Need help writing an effective query letter or book blurb? Don’t be discouraged. Plenty of authors seek external help. QueryLetter.com is a fantastic resource for authors Query Logostruggling to summarize their masterpieces succinctly and successfully. QueryLetter.com hires publishing industry professionals with vast experience in the field, which means they know exactly what agents and publishers are looking for. Whether you’re looking for help with your query letter or need assistance finding the right literary agents to query, the publishing professionals at QueryLetter.com can help you.

If you need practice writing book blurbs, QueryLetter.com’s blurb-writing contest is perfect for you. Let your imagination run wild! The winner will be awarded $500—a great incentive to practice your blurb-writing skills.

Update

Congratulations, Julia Kiger! Out of over 3,000 competing book blurbs, Ms. Kiger’s was the winner of QueryLetter.com’s blurb writing contest! To read her winning blurb, as well as nine other finalists, click here.

Why Query Letters Matter—and How to Write a Great One

So you’ve finished your manuscript. Congratulations! Take a moment to celebrate. Indulge in some celebratory sweets, play with your dogs, and revel in the glory of having written a book.

And then get back to work. If you’re looking to get published, you’ve finished only the first step. Assuming you’re hoping to go through a traditional publisher, your next step should generally be to write a query letter and land a literary agent.

What Is a Query Letter?

Query letters are what authors use to hook agents and publishers and get them interested in their work. They essentially serve as an advertisement, with the goal being to entice the agent or publisher to request a full copy of a manuscript.

Query letters should be short and sweet (like the Littles!), not exceeding one page. The exact content will vary depending on the manuscript, your writing experience, and the agent’s personality, author list, and preferences, but generally, you should include an opening hook, a blurb, a quick overview of the target market and any comparables, and, if relevant, an author bio.

How to Structure a Query Letter

Don’t rush through your query letter. It’s a crucial part of getting your book out on bookshelves. If sending your letter by mail, use the same professional format as a business letter, meaning standard black 12 pt. serif font on white paper. Provide the agent with your full name, address, phone number, and email address, followed by the name and contact information of the agent you’re addressing.

If sending your query by email, you’ll likely wish to include your contact information under your signature at the end of the message, and you don’t need to include the agent’s contact information. Otherwise, the format of the query itself, discussed below, will be identical.

First Paragraph

It’s time to dive into the body of the letter. Start with a hook—something creative and unique to draw in the reader. For example, say you’ve written a book about a sassy detective dog who has to begrudgingly work with a feline detective to solve a major case:

Enclosed are three chapters of my middle-grade novel GOOD BOY (50,000 words). When a pet treat black market emerges in his hometown, experienced detective dog Spot has to abandon his anti-cat principles and collaborate with a leading feline detective to solve the case.

In general, your first paragraph should contain an extremely brief summary of your book that also highlights the more subtle themes of the story. In the Good Boy example above, the overt themes are detective work and dogs, but the deeper theme is overcoming biases and prejudice.

Query Publish Scrabble Tiles

Second Paragraph

In the second paragraph, you should outline the plot of your book. (Think of the book blurbs you see on the backs of novels.) Your goal is to entice the agent to request the full manuscript, so make it interesting without giving away the ending. Many authors struggle with this part because condensing an entire manuscript—your labor of love, no less—into a few sentences is difficult. Take your time. You may require several iterations to sculpt the perfect blurb.

The blurb, which is the most important and powerful part of a query letter, is also a good opportunity to show off your writing skills. Target clarity while emulating the tone and writing style of your manuscript. If your book is a comedy, add a few jokes and aim to get a laugh out of the reader.

Third Paragraph

In the third paragraph, discuss your target audience. For example, Good Boy is likely to appeal to middle-grade readers, especially dog lovers. Also consider mentioning any recent successful books that address similar themes or topics to yours to give the agent an idea of where your book might belong in the market.

The third paragraph is also the ideal place for your author bio. Don’t tell your life story! Keep it brief, like the rest of the letter, and mention only relevant information about yourself as a writer or subject matter expert. If you’ve previously published books or won any awards, be sure to mention those.

Closing Remarks

Close the query letter with a statement of appreciation for the agent’s time and consideration and state that you look forward to his or her response. If sending your letter by mail, also mention that you’ve enclosed a self-addressed, stamped envelope for the agent’s convenience (and actually enclose one).

How to Tailor Your Query Letter for Specific Agents

After writing the perfect query letter, you’ll need to personalize it for each agent you query. This involves more than changing a couple of details. Take the time to mention why you believe this specific agent is a good fit for your book or how your manuscript relates to previous books she has represented or is looking to represent. (Some agents discuss the types of books they’re looking for on social media, so keep an eye out.)

If you’ve met the agent before, definitely say so. It’s best to include these details at the beginning of your letter to establish rapport right away.

Professional Query Letter Help

Query LogoIf you’re struggling with your query letter, don’t be afraid to request professional help. At QueryLetter.com, you can find publishing industry professionals who will craft a compelling query letter, as well as a succinct synopsis and outline, to help you sell your manuscript. It’s a valuable resource for any author seeking publishing success.

QueryLetter.com is currently holding a blurb-writing contest, with a $500 prize for the winning entry. Consider submitting a blurb! This is a great opportunity to practice your writing skills and maybe even win a cash prize in the process.

 

Guest Post: Reedsy Discovery: Compiling a List for the Best Books of All Time

Reedsy is a publishing company that helps authors realize their publishing dreams by connecting them with professional editors, designers, and marketers. Since our founding in 2014, we’ve helped countless self-published writers perfect and launch their books. However, about two years ago, we realized there was another side of the equation we hadn’t addressed: the review and recommendation side of the book industry.

Hence, the idea for Reedsy Discovery was born. We wanted to create a book-focused platform where authors can promote their books and readers can discover new titles to peruse. And while we regularly shine a spotlight on up-and-coming indie titles, the bibliophiles in us will never stop cherishing all good literature. Which is why Reedsy’s content team decided to curate a list of the 115 best books of all time. If you’re wondering how we took on this gigantic task, read on!

Deciding on the Structure

Before we even started selecting titles, we needed to decide the basis on which we would organize this list. There have been so many masterpieces crafted throughout time, and we hardly knew where to begin! Naturally, we were immediately drawn to the idea of having a list of classics available in the English language. But we wanted to go a bit further.

Particularly, we wanted to draw attention to the fact that there is more to the world of written text than English literary exploits. What of spiritually-rich ancient recordings? What of stories from across the globe?

While we realized that many of these wouldn’t be considered books the way we know them today, the fact that they told tales meant that they were as close to books as was possible at the time. With this in mind, we decided to structure our list according to a vast timeline: from ancient times to the post-classical era to the contemporary world.

100_books_to_read_before_you_die_reedsy-page-001
In addition their list of the 115 best books of all time, Reedsy Discovery released this list of 100 books to read before you die.

Looking for Titles from Across Cultures

The criteria for the “best books” has certainly changed over time, especially as voices and styles have adapted to fit each society’s ever-evolving readership. However, we made a point to include stories that pulled readers in, narratives that moved souls, and prose that was considered beautiful both at the time of publication and decades later.

It didn’t matter what language the story was told in, because an enticing tale transcends borders. You will find in our list many texts that are pillars in Chinese and in Indian literature (most notably Romance of the Three Kingdoms and the Mahabharata).

And the diversity didn’t stop with classical texts. We also wanted to show our appreciation of voices from many current regions of the world, voices expressing the different ways we all grapple with modernity — which is why you’ll also find contemporary masterpieces such as The Kite Runner, Midnight’s Children, and Angels in America.

Searching for Titles that Reflect the Complexity of Society

Beyond the beauty of the language and an enthralling plot (think of Agatha Christie’s ingenious mysteries), we were also on the lookout for titles that are unafraid to demonstrate the many perspectives that weave together to make our societies.

Often such stories involve challenging existing beliefs in order to bring out different points of view. With this list, you can travel back to the 15th century and see how Christine de Pizan challenged gender constructs in The Book of the City of Ladies, or teleport to a Brave New World where the bliss of consumption and indulgence is pulled back to reveal society’s dark underbelly.

Sometimes such rebellious content can also be accompanied by innovations in literary style. You probably won’t be surprised that we included Ernest Hemingway’s The Sun Also Rises for this very reason. How could we have resisted this modern classic, with its simple-yet-elegant prose and plotline alluding to the problematic drunken lifestyle of the Roaring Twenties?

Of course, we realized that there were plenty more books that could have been included in this list, but didn’t make it. With a lot of consideration and reluctance, we decided to narrow it down to these 115 titles. It’s by no means definitive; they just happen to fit our criteria the best. Feel free to discuss and suggest other books in the comments below!

Author Bio

Image from iOSThao Nguyen is a writer at Reedsy, a platform that connects authors and publishers with the world’s best editors, designers, and marketers. She enjoys writing non-fiction, especially the historical kind, and is delighted by the prospects that self-publishing provides for aspiring authors nowadays.

One, Green Row

Writers, at least those of us with a desire to share or publish our work, need a thick skin. There are always people with ideas pertaining to how we could improve our writing. Some of them are right. Some of them are not. There are always publications that will

Submission Spreadsheet
My record of 2020 submissions thus far

reject our writing–many more than will accept it. For years, I have kept color-coded records of the work I have sent out into the world in hopes of seeing it published. Red indicates a piece has been rejected, white indicates that its publication is still pending (Read: I haven’t heard anything back–yet), blue indicates that it has made it through some initial phase of the acceptance process, and green indicates it has been officially accepted for publication. Consistently, red (in other contexts one of my favorite colors) dominates my submission spreadsheets. So far, 2020 hasn’t proven an exception to this seeming rule. Above is my submission spreadsheet for 2020 thus far. You will note a whole lot of red. And one–one–row of green.

But that single row of green means everything–means more than the over a dozen red rows. That single row of green means the one piece that I most wanted to find a publication home, did. The original version of this piece, “A Search for Meaning in the Face of Loss,” appears on this blog. An abridged version, retitled “Always With Me, Still,” will appear in an upcoming edition of Chicken Soup for the Soul, Chicken Soup for the Soul: The Magic of Dogs, available at bookstores on July 14.

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The cover of Chicken Soup for the Soul: The Magic of Dogs, available in bookstores July 14. A story I wrote about Jack, which also features Sadie, will appear in this book.

The piece, the third about Jack and Sadie to appear in a Chicken Soup book, details the many ways in which Jack is still with me, leaving me signs (usually socks), comforting me, communicating with me, making me smile. Though I initially wrote this piece about a year ago, signs from Jack have not stopped materializing, and I am near-to-tears happy that the story of his ability to stay by my side will be able to reach thousands of readers around the world.

Ever since I submitted the piece in November 2019, I have held close to my heart the hope that it would be accepted. As the January 2020 submission deadline approached, I became increasingly eager to hear whether it would be included. My husband has probably lost count of the number of times I earnestly voiced my hopes, but as he shared them, he was patient with me.

Yes, I am disappointed about the pieces that, so far, remain homeless–but I will continue searching for their homes, and in the meantime, the red rows on my submission spreadsheet pale in comparison to that one, green row.

 

 

School’s (Already) Out for Summer: Educational Enrichment During Covid-19

Across the country, schools are shuttered in the face of the current Covid-19 pandemic, in some states (like mine) for the rest of the school year. Yesterday afternoon, Governor Northam of Virginia announced that all private and public schools will remain closed through at least the end of this academic year. This announcement no doubt panicked parents, and I know firsthand, saddened many teachers. To their own surprise, even many students were disappointed. Within minutes of the Governor’s announcement, I received a flurry of emails from distraught students, many of them containing messages like, “I never thought I’d say this, but I really miss school!” For my own part, I feel cheated out of the time I thought I still had with a group of students I really enjoyed and care about, and that just scrapes the top of the iceberg of my emotions right now.

No one knows yet what this extended closure will mean for grades, graduations, or promotions, but in the meantime, we need to make sure our children and students stay engaged, active, and productive. This could be a great opportunity to get to know each other, our neighbors, our communities, and ourselves better. Below are some resources colleagues have shared with me, as well as some I created myself, to help children, parents, and educators navigate these uncertain times.

All Ages

Listen to a Story

This morning, a colleague of mine who is also a parent shared that while schools are closed, Audible is offering free audiobooks for kids and teens. If you’re working from home and want to offer your children more than another TV show or movie, offer them an audiobook! You can ask younger children to draw pictures of what they heard, and older children to write summaries or reviews.

Become a Citizen Scientist: Zooniverse

Another colleague notified all of the teachers in our city at the middle and high school levels about Zooniverse, which allows students (and parents and teachers!) to become citizen scientists. The hands-on involvement in real projects and studies lends to the authenticity of the task, and can be not only educational, but also empowering. Children can choose which projects to be a part of, according to their own interests, talents, and skills. Projects are available for various ages catering to all kinds of interests with a range of topics, including art, language, biology, climate, nature, medicine, social science, physics, and more.

Preschool to Early Elementary

Write to Pete the Cat

Our superintendent sent along an invitation to become pen pals with Pete the Cat. Many young children are familiar with the beloved feline literary character. Right now, children can engage with him through letter-writing. Writing a letter to Pete the Cat could help activate your child’s imagine, as well as help him or her practice his spelling, handwriting, and grammar skills. You could even pick a certain topic to focus on (writing a specific letter your child struggles to write, spelling a specific word, using a specific type of punctuation, etc.) as you help your child write the letter.

Scavenger Hunts

Scavenger hunts can be a great way to get outside, get moving, and activate the mind and imagination. So far, I have created and completed two, both with children between the

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The Littles (Nacho, left and Soda, right) during our scavenger hunt at Forest Hill Avenue Park in Richmond.

ages of 4 and 7. One is geared towards teaching children a little bit of the history of their city (in this case, Richmond, Virginia) while the other teaches them just a little bit about ecology and the food chain. Make your own or, if you’re local, use mine!

The Rocketts Landing and VA Capital Trail Scavenger Hunt takes place in Rocketts Landing and on the Virginia Capital Trail. If you turn right, which is what we did, the out-and-back route is about 2.75 miles long. Our group of two children, five adults, and two tiny dogs completed it in just under two hours.

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Nacho during our scavenger hunt along the Virginia Capital Trail in Richmond.

As its name implies, the Forest Hill Avenue Park Scavenger Hunt takes place in Richmond’s Forest Hill Avenue Park. It’s about 1.6 miles long and our group of three adults, four children, and two little dogs took about two hours to complete it (we spent a lot of time playing on the rocks and in the creek).

Late Elementary through High School

Become a Primary Source for Historians: Journal

Writing in journals is a good practice for the mental health and emotional well-being of people of all ages, as well as for improving their writing skills; stimulating their minds and imaginations; and, in these unprecedented times, providing genuine, primary sources for historians in the future. Before asking your children or students to write, have them read this article, shared with me by a colleague, on how important their journal entries could become. Sometimes, writing for an actual audience increases motivation and purpose. As poet Denise Riley writes, “You can’t, it seems, take the slightest interest in the activity of writing unless you possess some feeling of futurity.” The ideas in the article should provide young writers with this “feeling of futurity.”

“You can’t, it seems, take the slightest interest in the activity of writing unless you possess some feeling of futurity.”

-poet Denise Riley

Middle and High School

Read a Book

Students often don’t have time to read for pleasure, with homework, part-time jobs, extracurricular activities, and sports practices monopolizing most of their time. This period of social distancing is the perfect opportunity for students to enjoy a good book (or several). Below is a list of book recommendations I shared with my high school students a few days ago. I would recommend clicking the link to learn more about any given book before handing it off to your child or recommending it to your students. Some are better suited to specific age groups than others.

  • My Grandmother Asked me to Tell You She’s SorryFredrik Backman (I am reading this right now and it is SO GOOD!)
  • Salt to the Sea, Ruta Sepetys (I read this about a year ago and recommended it to my parents and my neighbor, all of whom loved it. It’s YA historical fiction, based on real events that happened during WWII. It’s a look at WWII that you’ve probably never gotten before.)
  • East of Eden, John Steinbeck (One of my all-time favorite books, this novel is by author who wrote Of Mice and Men and Travels with Charley) **Note: My academic classes read Of Mice and Men earlier this year, while my honors class read Travels with Charley as one of their summer reading books.**
  • Grapes of Wrath, John Steinbeck
  • Ender’s Game, Orson Scott Card (another one of my all-time favorite books)
  • Dog Songs: Poems, Mary Oliver (Admittedly, I haven’t read this yet, but I want to!)
  • Man’s Search for Meaning, Viktor Frankl (really uplifting read; nonfiction by a Holocaust survivor–yes, an uplifting book about the Holocaust…!) **Note: This would be a particular timely read given the current pandemic.**
  • The Things They CarriedTim O’Brien (somewhat autobiographical essays about the Vietnam War from a Vietnam War veteran)
  • Present Over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living, Shauna Niequist (nonfiction; about living a life that is more important and meaningful to you instead of trying to always conform to society’s expectations; it is SLIGHTLY religious, FYI; really spoke to me when I read it!)

Rewrite the Ending

Ask students to think of a book, the end of which they did not like (most of my students were appalled at the way Of Mice and Men and The Crucible ended). After having them read a summary of the work or watch the film (if available) to refresh their memories, ask them to rewrite the ending as they wish it had been.

Reasons for Optimism

While much about the current times can seem bleak, scary, and confusing, this period of social distancing and sacrifice can also prove a time of increased creativity, new perspectives, innovation, introspection, and enrichment.

Consider the advice provided in Rainer Maria Rilke’s Letters to a Young Poet: “To keep growing, silently and earnestly, through your while development; you couldn’t disturb it any more violently than by looking outside and waiting for outside answers to question that only your innermost feeling, in your quietest hour, can perhaps answer.” Or, perhaps even more timely: “But your solitude will be your home and haven even in the midst of very strange conditions, and from there you will discover all your paths.” And finally: “…it is good to be solitary, for solitude is difficult; that something is difficult must be one more reason for us to do it.”

“But your solitude will be your home and haven even in the midst of very strange conditions, and from there you will discover all your paths.”

-Rainer Maria Rilke

Though many people feel isolated and alone due to quarantines and social distancing, we are fortunate that in this day and age, we have innumerable resources available to us to stay connected: social media, cell phones, FaceTime, Zoom, Skype, etc. While there has been concern that people, in particular young people, have become too reliant on or even addicted to their devices and technology, this period of relative isolation might serve to remind us that while screens can provide for temporary connectivity, the human presence–face-to-face conversation, a hug, a handshake, someone to sit beside at the movies or the dinner table–provides an invaluable connection. While texting and calling can help us stay in touch right now, I believe we will also all be reminded of the importance of interpersonal communication and genuine relationships.

 

 

Planning a Night In for the Literary

In my neck of the woods in central Virginia, the weather has been unseasonably warm, with the exception of a five-day cold snap a week or so ago. We’ve had no excuse this winter to snuggle up inside and hibernate (at least not yet). In fact, if you follow me on Instagram, you’ve seen lots of photos of the Littles running around outside without their sweaters on. Still, there’s something about these winter months that puts me in the mood for cozy nights in, and if you’re in a clime colder than mine, you might be looking for ways to stimulate your creativity out of its cold-induced stupor. Here are a few ideas.

Game Night

  • Scrabble

  • Liebrary

  • Balderdash

Of course Scrabble is the go-to game to exercise your lexicon, but what about your creativity and bookishness? Liebrary requires players to write a fake first line of a real work of literature in an attempt to fool the other players into believing it is the genuine first line of the work. The “liebrarian” rolls a dice determining which genre the work of literature will come from, and then draws a card from that genre. The card bears the title, author, and summary of the book, as well as the real first line. The liebrarian shares with the players everything except the first line. Players then compose a first line and hand it to the liebrarian, who reads off all the first lines, including the real one. Players have to guess which line is the true first line. Essentially, it’s Balderdash for books.

For more writerly games, check out “5 games for writers” by Kevin Paul Tracy of Rocky Mountain Fiction Writers.

Movie Night

  • The Professor and the Madman

  • The Guernsey Literary and Potato Peel Pie Society

My husband and I rented The Professor and the Madman from a RedBox in the Northern Neck back in the fall. We loved it so much that instead of returning it to the RedBox the next morning, we went ahead and bought it from the RedBox instead. Watching this movie allows viewers to learn the history of the Oxford dictionary and appreciate the intricacy of language. I have to admit that the history of the Oxford dictionary was never something I wondered about. In fact, I suppose I’ve generally just taken the existence of the dictionary for granted. This movie made me see its existence, creation, and continual evolution in a whole new light, and gave a human story to the history.

I haven’t yet seen The Guernsey Literary and Potato Peel Pie Society, but I want to. It tells the story of post-WWII writer who, while writing about their experiences during the war, forms a relationship with the inhabitants of Guernsey Island. It’s told via letters shared between the writer and the residents–so basically, it’s a story told through writing, about a writer, writing a book. What’s not to love?

Netflix and Chill

  • Anne with an E

  • You

One of my favorite book series growing up was the Anne of Green Gables series by Lucy Maud Montgomery. The character of Anne Shirley not only contributed to my desire to be a writer (I have vivid memories of incorporating the phrase “alabaster brow” into much of my writing in middle school after reading it in an Anne of Green Gables book), but also influenced my personality and life philosophy. I wholeheartedly embrace(d) the idea of kindred spirits and at least partially because of the description of Anne “drinking in the beautiful sunset,” a line that has stayed with me over decades, I have an insatiable thirst for natural beauty–largely manifested in an obsession with sunsets and sunrises. I also share Anne’s dislike for math, and as a middle school student, found great comfort in our shared torture at its hands. You can imagine, then, my delight when I discovered the Netflix series Anne with an E, based on one of my childhood literary heroes. I have watched the first season and just started the second. It is just as whimsical and lovely as I remember, and also tackles some interesting contemporary social issues (to be sure, Maud’s writing did the same in its own historical and social context).

You tells the story of a struggling writer and grad student, and her ill-fated (total understatement) romance with a bookstore owner named Joe. To read an analysis deeper and more insightful than mine, click here.

Writing Contests

If it’s too cold to get outside, stay in and send your writing out instead. The contest windows for the Virginia Outdoor Writers Association (VOWA) writing and photography contests close February 1 and February 15, and the Poetry Society of Virginia (PSoV) Annual Contest closes every year on Poe’s birthday, January 19. You might also want to download this free guide to 2020 winter writing contests. Chilly winter days are made for summoning your muse out of hibernation, thawing out your creativity, and snuggling up on the couch with a mug of hot chocolate, a couple of dogs, and your ideas.

 

School Year’s Resolutions

Today marks the final day of 2019, the final day of the last decade. As we look ahead to a fresh decade and think about our New Year’s Resolutions, I want to share the way I like to start a brand new, fresh school year with my high school English students.

Setting Goals

Sometime during the first week of school in September, I show my students the goals for our class. (Once on the site, scroll down to the section titled “Our Goals.”) We read through and discuss them together.

After that, I instruct students to fill out this School Year’s Resolutions handout, and share what they come up with the small group of students sitting around them.

Following their discussion, each student creates a small poster based on his or her goals. The poster includes a list of written goals, and pictures to go with them. Then, they tape or glue their School Year’s Resolutions handout to the back.

When students have completed their posters, they display them on our classroom bulletin board, titled “School Year’s Resolutions.” If we have time, each student also stands up and presents his or her goals to the class as a whole.

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This portion of the activity serves as an ice breaker, gives me invaluable insight into my students, helps students understand the context and purpose of the class and associated material, requires students to present information orally, and gives students insight into me–for I, too, set and share my goals.

This school year, the goals I set and am working on are:

  • Get more sleep
  • Reduce stress
  • Get back into running
  • Read at least three books for pleasure before school ends in June.

Reflecting on Progress

At interim (progress) report time, or around when report cards go out for the first grading period, I assign students a journal topic that requires them to assess the progress they are making (or not) or have made (or not) towards achieving the goals they set at the beginning of the school year.

This part of the activity asks students to reflect and requires them to write.

As for my own progress at this point in the school year, I would say I’ve been fairly successful at getting more sleep. During the week, I typically succeed at getting to bed between 9:00 and 9:30, and I get up around 5:15, give or take a few minutes.

I’ve also experienced moderate success in terms of reducing my stress. My job is just as stressful, if not more so than usual due to changes coming down the pipeline from the state level, but I love my students and have made and mostly kept this promise to myself: I will work eight hours a day, Monday through Friday. No more, no less. The only exception to this rule is if I happen to feel inspired to work longer hours, in which case, I will. I bring work home every night in the event that this happens, and sometimes it does. In the past, however after spending roughly eight hours at work, I would bring home an additional one to three hours of work to complete in my family room or out on my back deck. My husband would say, “Do you want to watch a show tonight?” And if he was asking any time between September and June, 99% of the time, my answer was a pat “I can’t; I have papers to read/tests to grade/projects to evaluate/plans to make.” Now, I remind myself that while I was at work, I worked. Now, I am at home. And that means I don’t have to work at the moment. I’ve discovered that somehow, I still complete all the work I need to complete. Just not as quickly. And that’s okay.

As for getting back to running, I’ve been less successful there, but it hasn’t been a total bust. I used to stick to a strict regimen of runs. I planned my mileage out for each week–or, if I were training for a race, months in advance. And I stuck to these running routines religiously. After saying goodbye to Jack and Sadie, adopting Nacho and Soda, and totaling my car, for the first time in over a decade, my running sort of fell by the wayside. I had deep emotional and minor physical injuries to recover from, and running, once at the top of my priority list, wasn’t even on the list at all. I do miss it, though, and currently, I am running when I feel like it, or when I enjoy some found time here and there. Some weeks I might run one mile. Others, I am fitting in one or two miles three, maybe five, times a week. It’s coming along. It’s a work in progress. So am I.

Finally: Read at least three books before the end of the school year. I would say I have been the most successful here. I started reading Madeline Miller’s Circe in September, and though I didn’t finish until December, finish I did. (And I highly recommend it. I immediately loaned it to a colleague, a Latin teacher, who, last I checked, was also thoroughly enjoying it. It’s thought-provoking to the point of an existential crisis–in a good way.) Following Circe, I picked up Elin Hilderbrand’s Winter Solstice, which my sister recommended and which seemed seasonally appropriate. I read that considerably more quickly, using winter break to my advantage. Just a few days ago, I started reading Present over Perfect by Shauna Niequist, a book my best friend recently gifted me for Christmas, with the inscription that it’s the highest recommended book for my Enneagram type (Type 1, with occasional deviations to Types 3 and 6). I’m on page 33, and let me tell you–the book speaks to me. So, I am on book three and we’re not even halfway to June yet. Definite progress there.

Further Reading

For more on the subject of resolutions–whether for the upcoming calendar year or a future school year–check out my blog post about student me, and why it’s important we teachers don’t forget what it’s like to be students.

Reading Recommendation

No matter what your Enneagram type, Niequist’s Present over Perfect is a fabulous read to ring in the new year. If you are looking to slow down, simplify, and live a life more authentic to the true you, start with this book.

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If you are looking to slow down, simplify, and live a life more authentic to the true you, start with this book.

Happy New Year!